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Project includes billboards and a social media contest to promote beauty products.
August 16, 2023
By: Melissa Meisel
Murad is launching a marketing campaign called Not Your Ordinary Serums which debuted with a billboard in Times Square and two large barricades and 30-plus “guerilla wild” postings across Los Angeles, according to the company. Building on the momentum of its Retinal ReSculpt Overnight Treatment’s April 2023 launch campaign, the project continues to drive traffic and conversion around the new Retinal serum + spotlight on their hero SKU, Retinol serum. Social Media for Mura...
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